OBJECTIVE
To help multicultural parents recognize and understand the differences that exist between cultures, so that they can raise their children to take on the best that both cultures have to offer.
SOLUTIONS
By using humor as a vehicle, I developed an ecosystem of products to help multicultural parents understand how to think about their cultural differences, as well as participate in a community of other parents with similar backgrounds. Initially focusing on Chinese and American cultures, the materials were designed with extensibility in mind.
